The Stitchwork Blog
Read insights, stories, and updates from Stitchwork on user research, product thinking, and the ideas shaping better analysis.
Using Gemini Notebook to clean user research transcripts
How to use Gemini Notebook to clean user research transcripts reliably, without the summarising and rewriting problems of ordinary AI chat.
The Noun Bucket Trap
Top-down categorisation leads to weaker analysis. Take a bottom-up approach instead, using three simple rules for group size, outliers, and labels.
Using AI safely and effectively in user research
A pragmatic guide to using AI assistants in user research without compromising quality and integrity.
Announcing Stitchwork: Thoughtful Analysis Done Faster
Why I’m building Stitchwork, a qualitative analysis tool that helps user researchers work faster with AI while staying rigorous and in control.