The Stitchwork Blog
Read insights, stories, and updates from Stitchwork on user research, product thinking, and the ideas shaping better analysis.
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The Noun Bucket Trap
Top-down categorisation leads to weaker analysis. Take a bottom-up approach instead, using three simple rules for group size, outliers, and labels.
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Using AI safely and effectively in user research
A pragmatic guide to using AI assistants in user research without compromising quality and integrity.
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Announcing Stitchwork: Thoughtful Analysis Done Faster
Why I’m building Stitchwork, a qualitative analysis tool that helps user researchers work faster with AI while staying rigorous and in control.